Table of Contents
Last December we published our 2025 Stablecoin Year-End Report, presented together with over 20 different partners across the stablecoin ecosystem.
It was our most successful report to date.
Today we're sharing the full audience numbers, and opening the doors for the 2026 edition.
The Numbers
Between launch on December 15, 2025 and August 27, 2026, the report pulled in 640 download submissions. After stripping out 75 spam and test entries, 63 duplicate emails, and submissions from our own team and sponsors, that's:
| Metric | Result |
|---|---|
| Qualified readers | 565 |
| Unique companies | 476 |
| Corporate / work email domains | 62% (350 readers) |
| VP-level or above | 52% |
| vs. any single thematic report in our series | ~4× the audience |
Who Was Reading
| Role | Readers | Share |
|---|---|---|
| C-suite / Partner | 144 | 25% |
| VP / Director / Head-of | 100 | 18% |
| Founder / Owner | 50 | 9% |
| Manager / Lead | 56 | 10% |
| Specialist / IC / Advisor | 215 | 38% |
That's 294 people at VP level or above with the treasurers, product heads, partners and founders who sign off on stablecoin strategy, not just the analysts who research it.
How the Report Performed Over Time
Launch month drove 338 downloads with 53% of the total but the report didn't stop there. It kept generating new qualified readers every single month for eight months after:
| Month | Downloads |
|---|---|
| Dec '25 | 338 |
| Jan | 176 |
| Feb | 54 |
| Mar | 21 |
| Apr | 17 |
| May | 10 |
| Jun | 9 |
| Jul | 11 |
| Aug '26 | 4 |
Nearly half of all readers arrived after launch month. A year-end report doesn't have a launch week, it has a shelf life.
The Institutional Bench
A selection of the 476 organizations represented.
Global banks & asset managers
| Deutsche Bank | HSBC | Citigroup |
| BNP Paribas | Standard Chartered | Wells Fargo |
| MUFG Bank | Macquarie | Westpac |
| Schroders | Fidelity | BNY |
| Jefferies | TD Cowen | Danske Bank |
| DZ Bank | Intesa Sanpaolo |
Networks, payments & rails
| Mastercard | Visa | Swift |
| American Express | PayPal | Stripe |
| Paysafe | Worldline | Thunes |
| BVNK | Transak | Early Warning |
| Entrust | Flutterwave | Kotani Pay |
| Conduit | Orbital |
Central banks, regulators & public sector
| Bank of England | Banco de España | BIS Innovation Hub |
| Japan Ministry of Finance | Hellenic Capital Market Commission | Institute of International Finance |
| United Nations | State of Colorado | NBFIRA |
| ANBIMA |
Issuers, protocols & custody
| Circle | Paxos | Coinbase |
| Ripple | Fireblocks | Zodia Custody |
| Canton Network | Aave Labs | Frax |
| Offchain Labs | AllUnity | MoonPay |
| Binance | Bybit | OSL |
| TRON | AlloyX |
Advisory, research & media
| KPMG | Deloitte | EY-Parthenon |
| PwC | Grant Thornton | Bain & Company |
| Protiviti | S&P Global | FT Partners |
| Cointelegraph | CoinDesk | The Paypers |
| Crypto is Macro | Sumsub | Check Point |
| Intellect Design | Johns Hopkins | Peking University |
In other words: global banks, four central banks and regulators, all the major card networks, the Big Four, and the largest stablecoin issuers and custodians in one audience.
The Signal We Care About Most
Multiple team members from several organizations came back for the report more than once:
| Organization | Separate downloads |
|---|---|
| Mastercard | 5 |
| Paysafe | 5 |
| Visa | 4 |
| HSBC | 4 |
| Jefferies | 4 |
| TD Cowen | 4 |
| AlloyX | 4 |
| KPMG, Deloitte, Swift, Offchain Labs, TRON, Intellect Design, ANBIMA | 3 each |
That's not one curious click. That's a report being forwarded across a desk, a team, a division.
Now We're Building the 2026 Edition
Work on the 2026 year-end report is starting now, and we're opening a limited number of partner slots.
If your firm wants to be in front of the people who actually decide how stablecoins get issued, settled, regulated and used, bank treasurers, payment network leads, central bankers, issuers, and the advisors they call, this is the one report a year where that whole room shows up together.
What partners get:
| Benefit | What it means |
|---|---|
| Targeted Visibility | Your name on the report and everywhere it's distributed — newsletter, site, and partner channels |
| A voice in the research agenda | Help shape the questions the report asks; contribute your own data and perspective |
| Reach that compounds | Last year's edition was still generating new senior readers eight months after launch |
| An audience you can't buy elsewhere | 62% corporate domains, 52% VP-and-above, and the organizations listed above |
Want to join this year's report?
Join NowTell us who you are and what you're working on, and we'll send over the details and what's still available. Slots go in the order we hear from people.
Talk soon,
The Stablecoin Insider team
