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Building Stablecoin Insider: The Case for Going Niche

Read the founding story behind Stablecoin Insider told by co-founder Chiara Munaretto.

the story behind stablecoin insider

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Crypto media has historically been broad by design: covering tokens, protocols, prices, personalities, and trends all at once. That approach worked in the early days, when the industry was small and loosely defined.

But over the last 48 months, the industry has changed dramatically.

As of late 2025, the aggregate stablecoin market capitalization had grown to over $300 billion, while stablecoin transaction volumes rival traditional payments networks like Visa and Mastercard.

With this much attention now entering the space, we decided it was time for a publication dedicated entirely to stablecoins.

Stablecoins sit at the intersection of money, regulation, payments, banking, geopolitics, and software. They are used by traders and treasuries, startups and states. Covering them properly requires more than headlines.
“We didn’t need another general crypto publication,” - Chiara Munaretto, Stablecoin Insider co-founder and Managing Partner
“We needed a place where stablecoins were treated with the same seriousness as central banking, payments infrastructure, or capital markets.”

Stablecoin Insider was intentionally built as a single-vertical publication, not to narrow the conversation, but to deepen it. 


Why Stablecoins Deserve Dedicated Media

Stablecoins are often described as “just digital dollars.” That framing dramatically understates their significance.

Stablecoins represent programmable money, assets that can move globally, settle instantly, integrate with software, and operate 24/7. They are reshaping how value moves across borders and platforms.

“If you care about the future of payments, you care about stablecoins,” Munaretto notes. “If you care about financial inclusion, treasury management, or global liquidity, you care about stablecoins, whether you realize it or not.”

They are already:

  • Reducing friction in cross-border payments
  • Enabling global payroll and contractor compensation
  • Acting as settlement layers for DeFi and fintech
  • Forcing regulators to rethink money transmission
  • Pushing banks to modernize their infrastructure

Stablecoin Insider

A Note from Chiara

Co-Founder & Managing Partner

The reason I care so deeply about stablecoins is not only professional, it is personal.

Before stablecoins became the focus of my work, I experienced firsthand how broken and fragile global financial rails can be. Moving money across borders often meant paying excessive fees, waiting days for transfers to settle, and navigating systems that offered little transparency and even less accountability.

In some cases, funds were frozen for up to fifteen days during interbank transfers, with no clear explanation and no meaningful recourse. Payment service providers blocked accounts without warning. Access to my own money became delayed or restricted not because of any wrongdoing, but because of structural inefficiencies embedded in the system itself.

These are not rare edge cases. They are everyday realities for founders, operators, freelancers, and globally mobile individuals.

When I began to understand stablecoins alongside the broader evolution of digital custody, neobanks, and programmable financial infrastructure it became clear that this was an alternative model that offers faster settlement, greater transparency, and fewer arbitrary barriers between people and their money.

This is why Stablecoin Insider exists.

Not simply because stablecoins are growing as a market, but because they address real pain points that millions of people and businesses experience every day. (And I was even lucky to be banked and lived in Europe most of my life!) 

My goal with Stablecoin Insider has never been to promote stablecoins blindly. It has been to educate, to explain how they work, where they succeed, where they fall short, and what trade-offs they introduce. Better systems are built when decisions are informed, not when narratives are simplified.

I believe the media can play a constructive role in shaping the future of financial infrastructure by improving understanding.

That belief, combined with lived experience, is what drives everything we do at Stablecoin Insider.


Education as the Core Mission

From the beginning, Stablecoin Insider was designed around a conviction that is often overlooked in modern media: the highest value of journalism is not promotion, but education.

In fast-moving industries like crypto and digital finance, media frequently defaults to amplification,  announcing partnerships, launches, funding rounds, and narratives shaped by marketing incentives. While those signals have their place, they rarely answer the deeper questions stakeholders actually face.

“Media is not just about marketing,” says Chiara. “Its greatest responsibility is to educate, to explain how things work, why they matter, and what the trade-offs really are.”

This belief fundamentally shapes how the journal operates.

Rather than optimizing for hype or surface-level coverage, Stablecoin Insider focuses on clarity, structure, and context. The objective is not to tell readers what to think, but to give them the tools to think clearly, regardless of whether they come from a technical, institutional, regulatory, or policy background.

Our readers aren’t asking whether stablecoins matter anymore,” she says. “They’re asking how to use them safely, how to regulate them intelligently, and how to build with them responsibly.”

Stablecoins touch a wide range of stakeholders:

  • Developers building payment rails
  • Institutions evaluating custody and risk
  • Policymakers drafting regulation
  • Enterprises integrating blockchain infrastructure
  • Researchers and analysts studying monetary systems

Each group operates with a different level of technical depth and a different set of incentives. A meaningful publication must therefore translate complexity without diluting it.

That is why Stablecoin Insider invests heavily in:

  • How-to guides that explain real implementation paths
  • Reports that synthesize data, regulation, and market structure
  • Explainers that break down technical, legal, and economic concepts
  • Comparative analyses that clarify trade-offs rather than promote winners
“If someone doesn’t understand stablecoins after reading us, we’ve failed,” Munaretto notes. “Our job is to make complex systems legible, not to make them sound exciting.”

The focus is always on bringing information together in an unbiased way, acknowledging uncertainty where it exists, and separating facts from narratives.


Serving Every Level of Understanding

A defining goal of the publication is inclusivity of comprehension, not in the sense of simplifying everything, but in layering insight so that readers at different levels can extract value.

Whether a reader is:

  • A policymaker seeking high-level clarity
  • A compliance officer evaluating risk
  • A founder choosing infrastructure
  • Or a technically sophisticated builder

The content is designed to meet them where they are.

“Education means respecting the reader,” Munaretto explains. “It means not assuming too little — or too much — and always being precise.”

This approach allows Stablecoin Insider to function not just as a news source, but as a reference point, something readers return to when they need to understand, not just stay informed.


Building the Financial Narrative Together

As stablecoins increasingly underpin payment systems, treasury operations, regulatory frameworks, and on-chain markets, misunderstanding is no longer a minor inconvenience.

Poor information leads to poorly designed products, misaligned regulation, and fragmented adoption. In an ecosystem as foundational as money, clarity is not optional; it is essential.

The publication exists to serve as a shared point of reference for an ecosystem that is growing more complex, more institutional, and more consequential by the day. Its role is not to push a single narrative, but to create the conditions for better decision-making  through education, context, and unbiased synthesis of information.

But this mission cannot be achieved in isolation.

The future of stablecoins will be defined by collaboration between technology providers, financial institutions, regulators, and market participants. In the same way, the quality of discourse around stablecoins depends on active participation from the ecosystem itself.

That is why Stablecoin Insider actively seeks to partner with organizations and individuals who share a commitment to clarity, rigor, and long-term thinking.

This includes institutions looking to contribute research, companies willing to engage transparently on infrastructure and use cases, policymakers and experts seeking to explain regulatory intent, and builders who want their work understood in its full context.

Partnering with Stablecoin Insider means contributing to a body of knowledge that elevates the entire ecosystem. It means helping set a higher standard for how stablecoins are discussed, evaluated, and understood. And it means investing in education as a strategic asset not just for today’s market, but for the financial systems that will emerge tomorrow.

If you are building, regulating, researching, or deploying stablecoin infrastructure, this is an invitation to engage, contribute, and help shape the narrative responsibly, together.

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